Hoola launches gummy rings in five tropical flavors
Hoola, a new brand from the family behind Iconic Candy, debuts gummy rings, with Kiwi Strawberry first at Hy-Vee stores.
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- Launch
- First appeared October 1 at participating Hy-Vee stores; broader national retail expansion planned for spring 2027
- Seen at
- Hy-Vee (participating stores, Kiwi Strawberry first), Additional retail and online channels to follow, National retail expansion planned for spring 2027
- Varieties
- Peach Mango, Kiwi Strawberry, Pink Lemonade, Guava Passionfruit, Piña Colada
- Sizes
- 6-oz peg bag
Hoola, a woman-owned confectionery brand founded by Kim Wiesen, has launched Hoola Rings. Wiesen is part of the family behind Iconic Candy, which revived Creme Savers, Retro Sours, Bubble Jug, Squeeze Pop and Ouch! The rings are inspired by classic peach rings and have a soft gummy-and-foam texture.
The debut collection has five flavors: Peach Mango, Kiwi Strawberry, Pink Lemonade, Guava Passionfruit and Piña Colada. Each comes in a 6-oz peg bag. The rings are made with natural colors and flavors and are Non-GMO, gluten-free and Halal certified.
Kiwi Strawberry made its first grocery appearance on October 1 in an exclusive rollout at participating Hy-Vee stores. The full five-flavor collection will roll out through additional retail and online channels, with broader national retail expansion planned for spring 2027.
Source: Snack Food & Wholesale Bakery
