Hershey launches new premium Hershey's Creme bars
The Hershey Company is launching Hershey's Creme bars as a premium offering at an accessible price point.
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The Hershey Company is launching new premium Hershey's Creme bars. Hershey describes its approach as "accessible premium," meaning products that let consumers trade up while staying attainable for everyday shoppers.
The company is supporting the bars with social-forward marketing aimed at engaging consumers.
Source: Snack Food & Wholesale Bakery
